Authoruser

Been there. Visited it. Worse than 2018.

Streamline business development.

A lot of teams all over the world.

Marketing and bizdev together.

Different roles: Market Researcher. Lead Generator. Pinger. Prepper. Pitcher. (Funnel)

Brand awareness important.

Event marketing helps. B2B – conferences executive events for CxOs.

20 conferences + 20 events this year.

Events not specific. Leave a good feeling. Relax.

Privately held company. Bootstrapped. No limitations from investors.

Opened their own event space in SF because they host a lot of events.

Events build brand awareness and digital marketing follows.