ArchiveJuly 2019

Marketing strategies in tech


Streamline business development.

A lot of teams all over the world.

Marketing and bizdev together.

Different roles: Market Researcher. Lead Generator. Pinger. Prepper. Pitcher. (Funnel)

Brand awareness important.

Event marketing helps. B2B – conferences executive events for CxOs.

20 conferences + 20 events this year.

Events not specific. Leave a good feeling. Relax.

Privately held company. Bootstrapped. No limitations from investors.

Opened their own event space in SF because they host a lot of events.

Events build brand awareness and digital marketing follows.

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