Streamline business development.
A lot of teams all over the world.
Marketing and bizdev together.
Different roles: Market Researcher. Lead Generator. Pinger. Prepper. Pitcher. (Funnel)
Brand awareness important.
Event marketing helps. B2B – conferences executive events for CxOs.
20 conferences + 20 events this year.
Events not specific. Leave a good feeling. Relax.
Privately held company. Bootstrapped. No limitations from investors.
Opened their own event space in SF because they host a lot of events.
Events build brand awareness and digital marketing follows.
